Making engaging content isn’t easy. Producing a variety of content consistently can be hard. Oh yeah, and you have a day job.
Until recently, a company was just supposed to make the best product or service they could. They didn’t need to think like a book publisher, magazine editor or broadcast network. More than 58% of B2B businesses find creating engaging content to be a challenge. Not a shocker.
Storytelling at its highest can be art. It’s a craft that can be taught. Making Change has trained our client’s existing staff in storytelling skills. We’ve helped them modify workflows so that it doesn’t become overwhelming.
We can also take on creating compelling content for you. Blogging, social media, web video – sometimes, it’s best to leave it to experts. And you can get back to your day job.