Everyone talks about the ‘customer journey’ without ever referring to it as the ‘hero’s journey’. Every story has a hero – the person you want to see win. Tell your customer’s story – make them a hero in yours. And you will be the one who wins.
Everyone talks about the ‘customer journey’ without ever referring to it as the ‘hero’s journey’. Every story has a hero – the person you want to see win. Tell your customer’s story – make them a hero in yours. And you will be the one who wins.